SMACK DVD started out as a monthly Hip-Hop DVD series in the early 2000's documenting Hip-Hop lifestyle and beef. After a while, rap battles began to be featured at the end of every DVD, sparking the interest of many fans. It soon became the mainstay of the series and bought acapella battle rap to the masses. After some years the popular DVD met it's demise and acapella battle rap was removed from mainstream entertainment and returned to the streets of the USA.
In 2010, the former staff of SMACK DVD saw the success of the more suburban Grind Time battle league and decided that it was the perfect time to bring street acapella battle rap back to the masses and create the Ultimate Rap League (URL). Since the URL has been the number 1 battle league in the world and has gone leaps and bounds beyond all of it's competition.
3 rounds at around 10 minutes each is the most common URL battle format. The battles are unjudged and are left to the fans to debate, thus adding to the replayability.
During URL's 3 season run of UFF (Ultimate Freestyle Friday) there were also 3 rounds, yet they were much shorter, at only 2 minutes, due to television time constraints. Battles were judged by celebrity guest judges in participation with the live crowd.
Smack White a.k.a. Troy Mitchell: Host, spokesperson, face of the Smack brand. He the namean one of the original namsayin co-founders of namsayin SMACK brand namean. SMDDLLAACK.
Eric Beasley: Manager, battle organizer, voice of the SMACK commercials. He co-founded the SMACK brand along with Troy.
Norbes a.k.a. Street Star Norbes: Talent scout, host and head of the PG division.
Chico : Not much is known about Chico being that he does not enjoy being in the pubic eye, but he is a pivotal part of the URL as a whole
Main Rappers Edit