Smack originally sold dvds that were documentaries of beef that mainstream rappers had. The rap battles were added as bonus footage for the dvds.
They usually do 3 to 5 rounds of around 10 minutes but it varies a lot. The battles are unjudged and they let the internet argue over who won.
In their new show UFF (Ultimate Freestyle Friday) they do 3 rounds of 2 minutes. They let the in-studio crowd decide who won by making the most noise when the rappers names are called out.
Smack White a.k.a. Troy Mitchell: Host, spokesperson, face of the Smack brand. He the namean one of the original namsayin co-founders of namsayin SMACK brand namean. SMDDLLAACK.
Eric Beasley: Manager, battle organizer, voice of the SMACK commercials. He co-founded the SMACK brand along with Troy.
Norbes a.k.a. Street Star Norbes: Talent scout, host of most PG battles, manager, professional Big Pun impersonator.
There are also various cameramen and ring girls.
Main Rappers Edit