Smack originally sold dvds that were documentaries of beef that mainstream rappers had. The rap battles were added as bonus footage for the dvds.
They usually do 3 to 5 rounds of around 10 minutes but it varies a lot. The battles are unjudged and they let the internet argue over who won.
In their new show UFF (Ultimate Freestyle Friday) they do 3 rounds of 2 minutes. They let the in-studio crowd decide who won by making the most noise when the rappers names are called out. However, they had brought in celebrity judges since their second season. So far, the only battle rapper to be mentioned by name by one of these judges is Chess. All the other battlers were referred to as "homie over here on the right/left"
Smack White a.k.a. Troy Mitchell: Host, spokesperson, face of the Smack brand. He the namean one of the original namsayin co-founders of namsayin SMACK brand namean. SMDDLLAACK.
Eric Beasley: Manager, battle organizer, voice of the SMACK commercials. He co-founded the SMACK brand along with Troy.
Norbes a.k.a. Street Star Norbes: Talent scout, host of most PG battles, manager, professional Big Pun impersonator. Also Known for hating on other battle rappers.
Nu Nu Nellz : Eye candy,Thirst trap, Co signs PG battle rappers such as Prep and these Deese Nuts, Permanent fixture in QOTR front rows and QOTR controversies (she fucks C3, she fucks with Phara Funeral, she been Couture's prop, she been read to filth by O'fficial, etc.)
Main Rappers Edit