SMACK DVD started out as a monthly Hip-Hop DVD series in the early 2000's documenting Hip-Hop lifestyle and beef. After a while, rap battles began to be featured at the end of every DVD, sparking the interest of many fans. It soon became the mainstay of the series and bought acapella battle rap to the masses. After some years the popular DVD met it's demise and acapella battle rap was removed from mainstream entertainment and returned to the streets of the USA.
3 rounds at around 2 to 3 minutes each is the most common URL battle format. The battles are unjudged and are left to the fans to debate, thus adding to the replayability.
During URL's 3 season run of UFF (Ultimate Freestyle Friday) there were also 3 rounds, yet they were much shorter, at only 2 minutes, due to television time constraints. Battles were judged by celebrity guest judges in participation with the live crowd.
SMACK!: Host, spokesperson, face of the Smack brand. He is one of the original co-founders of SMACK brand .
BEASLEY!: Manager, battle organizer, voice of the SMACK commercials. He also negotiates compensation for battlers. He co-founded the smack brand Known for beating through the crowd like the incredible hulk when a fight almost started mid battle.
NORBES!: Talent scout, host and head of the PG division. Cohost of The War Report.
Chico : Not much is known about Chico being that he does not enjoy being in the pubic eye, but he is a pivotal part of the URL as a whole @KingShahrozAli
Rain: It was revealed that he was the one that made the beats that accommodates each URL event but in reality he don't do shit. Rain is mostly known for his videos in front of URL battles. @KingShahrozAli
NuNu Nellz: It was revealed that she is a manager of upcoming battle rappers. She stay looking good. NuNu is also notoriously known for blocking the view of everybody behind her at every URL event.
!Main Rappers Edit
Tink Da Demon
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